What would you do for a free house? Would you live on a billboard?

That’s the question that three men set out to answer in 1982 as part of an AM radio contest in Allentown, PA. The winner would receive a mobile home, no small prize for the recession-stricken area where unemployment was rampant and mortgage rates were a whopping 18 percent.

What was expected to be a 30-day small-town stunt quickly morphed into a nearly year-long international phenomenon.

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Not since Orson Welles’ War of the Worlds broadcast 44 years prior had such a seemingly ridiculous gimmick spread so far and wide. This was “Survivor” before reality TV, and a true example of something going “viral” long before the advent of the internet.

A really fun and well-done documentary, like their Facebook page, @BillboardBoys, and help spread the word!

Link to the video: https://vimeo.com/223067873

Click here to read more about their journey!

 

ABOUT THE AUTHOR

Brian Daly

Much more than just a 'Social Media Manager', since 2012 Brian has been sharing his writing skills and social commentary on everything from movie reviews to the state of quantum physics. He's known in the office as the 'funny guy'...we have very low comedy standards...

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